From the mountains to the cities, Colombian coffee growers are the essence of our coffee.

Its values, honest work and culture of quality were the inspiration to create Juan Valdez.

Coffee-growing families, guided by principles of democracy and solidarity, are pillars of peace in Colombia, transmitting their culture from generation to generation.

Inspired by their parents, the young people work with the National Federation of Coffee Growers to strengthen and expand the coffee tradition.

And it is thanks to them that you and I enjoy the best coffee in the world.